Nick Lowrey, South Dakota News Watch
Ian Caselli, a small-scale farmer from Sioux Falls, said his business selling produce directly to consumers has risen by 25% during the COVID-19 pandemic. Photo: Courtesy Ian Caselli
The COVID-19 pandemic and resulting fears over the stability of the American large-scale food production industry have pushed more consumers toward locally grown and raised meats and vegetables, and so far, South Dakota producers of homegrown foods have been unable to keep up.
Demand for locally grown food soared as consumers began to worry that fresh vegetables and meat would become scarce when the coronavirus caused outbreaks among meat-processing plants and farm workers.
Small-scale farmers who sell produce or livestock directly to consumers in South Dakota, such as Ian Caselli of Sioux Falls, have reported increases in sales of up to 25%. “That is huge; it really lets us focus on the future,” Caselli said.
Rhoda Burrows, a horticulture specialist with the South Dakota State University extension service, said many vegetable and fruit producers who sell directly to consumers around the state have reported hefty increases in sales.
National data also show that demand for locally produced food is growing and has been for years. About 167,000 farms were estimated to have made about $8.7 billion in sales within local markets nationwide in 2015, according to the latest USDA survey on local food practices. In 2012, USDA data show 163,000 farms made an estimated $6.1 billion worth of local sales.
South Dakota has also seen growth in the number of small farms, Burrows said. Data from the 2017 USDA National Census of Agriculture show that while the number of larger, commodity-scale farms had shrunk since 2012, the number of farms that were 50 acres or smaller had increased.
“So, what we’re seeing is a switch from commodity-level, large-scale operations toward smaller, market garden-type operations,” Burrows said.
South Dakota’s local growers say they were struggling to keep up with demand for their products before the pandemic. Restaurants were buying more fresh vegetables, eggs and meat from local producers because they were looking for better quality ingredients. Demand from everyday consumers has been steadily increasing as millions of Americans became more aware of, and interested in, where their food comes from.
“The local food movement is growing every year,” Caselli said. “We’re starting to value our food more.”
Stephanie Peterson, shown here with a pair of the hens that produce eggs sold by Peterson's business, Fruit of the Coop, says that strengthening local food production and food systems could provide a safer, more reliable food supply in South Dakota. Photo: Courtesy Stephanie Peterson
Stephanie Peterson, treasurer for Dakota Rural Action, a nonprofit that advocates for local food producers, is a successful local food producer. Her business, Fruit of the Coop, is based on her family’s seven-acre farm near Brandon. She sells fresh eggs collected from pasture-raised hens to restaurants in Sioux Falls.
“I am a crazy chicken lady so that was an easy path into a business,” Peterson said. “It just kind of happened by accident. I started building my flock and I was trying to figure out a way to make them pay for themselves.”
Peterson built her business from the ground up, often going directly to restaurants to demonstrate the quality of her eggs to chefs. Pasture-raised eggs have better nutritional value, brighter colored yolks and more flavor, all of which make them more popular with cooks at all levels. Demand for eggs from pasture-raised hens had grown enough prior to the pandemic that Peterson has begun sourcing eggs from other producers to fill orders.
Despite rising demand, local food producers face an uphill battle when it comes to starting new or growing. For one thing, their products tend to cost more than mass-produced vegetables, meat and poultry sold at most supermarkets.
Food safety regulations that small meat producers and processors must follow, meanwhile, are mostly aimed at large producers and place further restrictions on the supply of locally raised meat.
Both problems are evidence that the state’s local food infrastructure is badly out of date compared to other states and in need of more support from state government, Peterson said.
“We’re like 10 or 15 years behind most of the other states that have already done this,” she said.
Small producers also do not benefit from regulatory systems and taxpayer-backed programs that are built around supporting large-scale food producers and which were created to encourage cheaper, more efficient food production. Often, government action to help big crop and livestock farms has come at the detriment of small, local producers who can’t afford to comply with rules designed to keep multi-million dollar operations safe, said Peterson.
“The regulations that we have to follow as small producers are the same as a huge operation,” Peterson said. “I think we need to have some change in that. There needs to be some logical decisions around regulation especially some of the laws that dictate how you can sell meat off of your farm. We need to kind of loosen the reins on some of that stuff, while still being safe.”
The regulation conundrum
Bear Butte Gardens farmer Michelle Grosek uses two chicken tractors to raise a small flock of broiler chickens. The wheeled enclosures protect the birds from danger. They are pushed around the farm to allow the chicken to exercise and eat bugs and any edible greens they find. Photo: Nick Lowrey, South Dakota News Watch
The limitations livestock producers face in what they’re allowed to sell directly to consumers might become a bigger issue during the pandemic for Michelle Grosek’s farm, Bear Butte Gardens, located east of Sturgis.
Grosek and her husband, Rick, own one of the few certified organic, grass-fed cattle herds in South Dakota that sells directly to consumers. Prior to the pandemic, selling steers directly to consumers was a reliable, steady source of income that supplemented the operation’s organic vegetable crop and poultry flocks.
Grosek said many people in western South Dakota are keenly interested in hormone-free, grain-free beef and lamb. The potential for meat shortages caused by COVID-19 has raised consumer interest in locally raised and processed meat, she said.
“Our business has definitely picked up,” Michelle Grosek said. “It’s this great big dark cloud with a very little silver lining. It brought this awareness that hamburger might not always be available in mass quantities at the grocery store.”
But the Groseks may struggle to capitalize on new demand, at least in the short term. Local butchers have been inundated with animals once destined for large national processing plants but wound up being sold directly to consumers at steep discounts due to virus-related processing slowdowns and shutdowns.
“I’m having to think a year or more out. Even the butcher in town is booked more than a year out,” Grosek said. “There’s a huge shortage right now for everybody that is interested in buying beef from producers.”
Under state and federal food safety laws, it is illegal for Bear Butte Gardens to sell an individual cut of meat, such as a T-bone steak, directly to a consumer unless the cut is made at a processing plant inspected by the state or federal government. Having a butcher cut up unsold meat is a risk and can get expensive for a producer already working on thin margins. To keep costs down, the Groseks only sell half, quarter or whole shares of live animals to their customers. Once an animal reaches its finished weight, the Groseks deliver it to a local butcher who processes each share according to a shareholder’s wishes.
The system can limit Bear Butte Farms’ customer base. Not everyone can afford the upfront cost of a whole or quarter of a steer or pay to have it butchered. At Bear Butte Gardens’ price of $6.50 per-pound, an average 165-pound beef quarter would cost more than $1,000.
“It can be a daunting prospect for someone who has never bought a quarter of beef before,” Rick Grosek said.
At least part of the processing crunch is due to the decades of consolidation in the meat processing industry. The number of federally inspected processors shrunk from more than 9,000 in 1967 to about 837 in 2019, according to USDA data.
There isn’t much the Groseks can do about the lack of butchers in or near Sturgis, but they are trying to work around the regulations. Rick Grosek said their plan is to offer classes on how to buy shares in live beef cattle, how to can vegetables and how to cook at a recently built farm stand and commercial kitchen.
Classes are just one way that the Groseks are trying to take advantage of one of their operation’s greatest strengths — flexibility, Michelle Grosek said. “We’re trying to expand what we offer,” she said.
Flexibility key as small farms navigate the pandemic
Another big challenge facing local food growers is that there is very little support for their efforts at the state level, Peterson said.
“We don’t see any help from the state,” Peterson said. “We don’t see any support, really, from them on anything.”
South Dakota state government does not have programs aimed at supporting small, direct-to-consumer farms before or during the pandemic, said Natalie Likness, media relations coordinator for the Governor’s Office of Economic Development. Local food production has not been on the office’s radar, even as Gov. Kristi Noem moved the state Agriculture Development Office from the Department of Agriculture to GOED in 2019.
Local producers, such as Peterson, have largely been shut out of federal coronavirus relief efforts. The $16 billion Congress earmarked for farmers has, so far, largely gone to large-scale agriculture, Peterson said. She and her fellow small-scale farmers have worked to change business models and find new ways to sell their products as the pandemic has continued.
In Peterson’s case, the restaurant trade virtually disappeared overnight, so she had to scramble to find new ways to sell eggs.
“I’ve got eggs in liquor stores,” Peterson said. “I’ve set up online ordering and contactless delivery sites.”
Peterson’s ability to quickly change the focus of her business demonstrates why small, local food producers are important, she said. Early on during the pandemic, industrial egg producers were crushing and dumping eggs by the millions because they could not adapt to COVID-19 fast enough.
Farmers markets, one the biggest points of sale for many small-scale vegetable and fruit growers, have also taken a big hit during the pandemic.
The federal Centers for Disease Control and Prevention has strongly recommended against large gatherings and the close contact that farmers markets are built on because such activities can spread COVID-19. In response, some markets have shut down and others have enacted strict rules about touching produce. Producers, meanwhile, have made their own adjustments.
Some producers such as Cedar Creek Gardens of Midland, S.D., decided to forego farmers markets altogether and set up farm stands instead, co-owner Peggy Martin said.
“There’s just a lot of stress because you put your heart and soul into growing this stuff,” Martin said. “You’re wondering how you get it to somebody in a safe manner without endangering yourself and then your business, because farmers markets are a huge part of how you sell,” she said. “If you can’t go to a farmers market without jeopardizing your whole business, then what do you do? ”
Matt Garaets, co-owner of B & G Produce, located 20 miles east of Pierre, said the weekly Capital City Farmers’ Market used to be one of his farm’s biggest sources of income. But during the pandemic, he has brought less product to the market and has actively pushed customers toward placing pre-orders online.
“Our biggest impact has been the market,” Garaets said. “We’re trying to move as much as possible to online ordering, but what we do bring to the market, we sell out of.”
Matt and his wife, Lindy, both grew up in Pierre but spent years living in larger cities with well-established local food systems. They wanted to bring the concept to their hometown when they moved back about a dozen years ago. The problem was that in Pierre at the time, there weren’t many locals growing enough vegetables to sell.
So, the Garaets started planting a mixed vegetable crop on three acres of land between the shelter belts surrounding Lindy’s parents’ farmhouse. Soon after, they helped found the Capital City Farmer’s Market in Pierre.
To keep up with consumer desires, the Garaets have spent about 12 years learning through trial and error how to maximize their farm’s potential. In the process, they’ve built greenhouses, a homemade water recycling system, garden beds to grow produce, a temperature-controlled shed for storage and a high tunnel greenhouse. This year, the farm grew crops ranging from potatoes to raspberries.
All the years of tinkering and experimentation have helped make B & G Produce a more nimble business. For example, every week during the growing season, Garaets delivers shares of his crop to 36 Pierre-area families who bought crop shares in the spring as part of a Community Supported Agriculture program — a direct-to-consumer farm produce sales method that allows consumers to buy shares of a crop before it is grown. Selling shares of his crop guarantees Garaets at least some income each season.
Garaets has also been able to cultivate wholesale agreements with the Dakotamart grocery store in Pierre and with local restaurants to help keep up his sales and income.
Still, he gets better prices for his products when selling at the Capital City Farmer’s Market and said he hopes to continue selling at the market. Throughout the market’s decade-plus existence, there has been no shortage of demand for fresh produce, Garaets said, only a shortage of supply.
“There’s always room for more producers,” he said. “We can’t grow enough food to meet the demand.”
